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Grandpeople x Converse

Gutta i Grandpeople fortsetter å samarbeide med store internasjonale aktører. Og denne gang med Converse, som de har designet et par Chuck Taylors sko for – hvilket skal være endel av Converses 1HUND(RED)-prosjekt.

Litt sakset info;

Grandpeople, a Norwegian design studio established in 2005, has quickly built a name for itself through its innovative design in fashion, music, art, advertising and culture.

Bergen-based, Grandpeople turned to spooky Norse mythology for their CONVERSE 1HUND(RED) Artists design. A ‘draugen’, which is the Norse meaning for the word ghost, serves as the imagery for their shoe. Rumored to be a harbinger of death, draugens haunt fishermen in particular.

“It was our take on nature and fairytales from Scandinavia. In an abstract way that is,” says Grandpeoples creative director Magnus Voll Mathiassen.

The mythic character is drawn with a Japanese pencil in swirls across the side of a Chuck Taylor All Star shoe. Grandpeoples design also has that feeling of the hyper-detailed drawings kids do on their spiral notebooks in the back row of math class in seventh grade.
“We wanted this idea of the Draugen as a figure that cannot easily be tamed with wisps of smoke that has its own life, like organisms and bacteria,” Mathiassen explains.

“Often folklore makes a point or gives you a guideline on how to avoid meeting the darker side of life, but we didn’t just want to be ‘fun’ or ‘cool’ for this. We wanted to create a powerful reminder.”

Info via Lot333!

Postet av Erland

[ 3C ] [ August 25, 2008 ] [ Design & Illustrasjon - Happenings & Utgivelser ]

  1. alfred
    August 26th, 2008 at 0:33

    “Often folklore makes a point or gives you a guideline on how to avoid meeting the darker side of life, but we didn’t just want to be ‘fun’ or ‘cool’ for this. We wanted to create a powerful reminder.”

    Ã¥h gi meg kraft….

  2. reynolds
    August 26th, 2008 at 20:26

    http://www.kjendis.no/2008/08/26/544858.html

    dagbladet blir bare treigere, oppdaterer nok siden for sjelden :P

  3. eivind
    August 26th, 2008 at 22:24

    Heheh. Dere fikk kilden kreditert, omsider. Artig!