London 2012 igjen

Designobserver disker opp med nok en bra artikkel. NÃ¥ om den nye profilen for OL i London som vi har omtalt tidligere.

“I logged on expecting a typo-illustration — the sort of coy, wafty thing you see at the end of CNN TV commercials from countries with questionable human rights records. Instead, I got a piece of clumsy, oafish design; a self-conscious gesture of forced trendiness that failed every test you can apply to a new logo: clarity, precision, memorability. The Wolf Ollins ‘brand’ for the London 2012 Olympics looks as if it has been designed by a committee desperate to prove its street credentials.”

Postet av Reyo

[ 0C ] [ June 8, 2007 ] [ Design & Illustrasjon ]